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The site emperorscaffoldingltd.co.uk had the following on the homepage, "Emperor Scaffolding depot is based on Ravensbridge Drive, Leicester." We observed that the webpage said " We are widely regarded as being the number one scaffolding specialists throughout Leicestershire." It also stated " We have a fleet of 7 trucks and a reliable team of scaffolding specialists that are always equipped for the job at hand. No job is too big or small for our team of scaffolding specialists, get in touch with Emperor Scaffolding today on 0116 2511 688 or fill out a conta." The header had scaffolding as the highest ranking keyword. This keyword was followed by scaffolding hire, commercial scaffolding, and leicester which isn't as urgent as scaffolding. The other words the site used was emperor scaffolding.